Local Bike Shops
Local Shops Local Bike-related Businesses

Local Shops

Your local bike shop (LBS) is your friend and ally. They will help you find the bike or part you really need. In addition, LBS's are generally strong supporters of bicycle advocacy, and that is especially true of many of the dealers in our area .

This page lists these local shops. The BCP also maintains a fairly lengthly list of retailers from around the world. Some of these are LBS's, with lots of great information on great rides in the area, racing stats, and advocacy tips. Others are fancy basically web-based mail-order catalog.

Back in 1995, Lisa Goodman wrote a couple of articles for Spoke 'n Word, newsletter of the Bicycle Transportation Alliance of Dane County, that give a bit more of a personal view than the entries below do. In this article, she wrote about some of the shops in rural communities surrounding Madison. In this article, she wrote about Budget Bicycle Center.

Business Cycles is an article in the (now-defunct) publication, Madison Business First. Business is good, and supporting bicycle advocacy is also good.

Airborne Atkins Budget Bicycle Center Cronometro
Erewhon Erik's Machinery Row Michael's
Middleton Cycle and Fitness   REI Revolution Cycles
Stoton Cycle Sun City Trek  
Village Pedaler Williamson Bicycle Works Yellow Jersey      

Airborne
Airborne
These folks do most of their business via the internet, selling from their web site at http://www.airborne.net, but they also have this storefront location at 1010 Stewart Street. Jamie Raddin, a bike biz vet of more than a decade, runs the show. Products include titanium road and mountain bikes, titanium road and mountain frames, components - stems, seat posts, saddles, and bar ends - and apparel - jerseys, shirts, hats, and shorts. They can put a custom bike together in anywhere from a day to three days.

The web site - which they did totally in-house - is worth a visit even if you aren't in the market for a new titanium bicycle.

Hours of the retail "concept store" are Monday through Saturday from 9 AM to 5 PM.

1010 Stewart Street
Madison, Wisconsin 53713
Phone: 608-229-2453
Fax: 608-229-2454
Toll Free: 888-652-8624
Email: launch@airborne.net

Atkins Verona Bicycle Shoppe
517 Half Mile Road, Verona, WI. 608-845-6644. Also houses Apex Motorcycle Service. Full-service shop for the region, founded in 1983 and owned by Dan Atkins, whose family were once proprietors of various Madison bike shops. Hours: M 10-8, T-Sa 10-5. Map.

Budget Bicycle Center BBC
Actually, this is a bunch of shops. Selection is very comprehensive, prices are lower than many other stores, and they offer a 10% discount to members of the BTA and BFW, and they donated a phone line to the WORBA hot line, and they are a primary supporter of the Red Bikes Project. Big Burley trailer dealer. Roger Charly is the owner; here is an article about him from the Summer 1996 issue of Wisconsin Bicyclist. Locations, all on Regent Street in Madison, are: Phone: 608-251-8413. Email. Map.

Cronometro
Time trial and triathalon specialists. They say "Cronometro specializes in high quality bicycles and components. Wheel building is our specialty as well as research and development, new product design and light manufacturing." They are also big into bike fit.
1402 Williamson St
Madison WI 53704
243-7760

Erehwon Mountain Outfitter
Predominantly outdoor and climbing equipment, they also have bikes, including repairs. Ever notice what Erewhon is spelled backwards? Mineral Point Road at the Beltline, Madison WI. 608-833-9191.

Erik's Bike Shop
The newest shop in town , is the latest outpost from this Twin Cities based store.
608 S. Whitney Way, {corner of Whitney and Odana)
(608) 278 - 9000
sales@eriksbike.com
Read about Erik and his bike shop in this Wisconsin State Journal article

Michael's Bike and Ski
A small shop with a selection of bikes and accessories. Besides the personal attention and experienced mechanical aid, coffee and espresso are also available. Located at 3742 Speedway, the corner of Speedway and Glenway, Madison (where Mineral Point Road starts). phone: 608-231-1101, email: quadzilla90@hotmail.com

Middleton Cycle and Fitness
6649 University Avenue, Middleton. 608-836-3931.

Mobile Mechanics
this shop is now Revolution Cycles

REI
Another outdoor store with bike stuff, including Novarra brand bicycles, clothing, and trailers. 7843 West Towne Way, 608-833-6680.

Revolution Cycles
Specializing in personalized repair service, dealing in Bianchi, Jamis, and Surly frames and bikes. We carry a full line of in-stock components and gear but if you don't see it, we can get it. We also offer group rides and maintenance classes, call for details.
(formerly Mobile Mechanics)
2086 Atwood Avenue
Madison, WI 53704
608-244-0009

Stoton Cycle
"If It's in Stock, We've Got It!" 229 E. Main Street, Stoughton, WI. Phone 608-877-1134. Hours: Tues 12-7; Wed-Fri 12-6; Sat 10-4; Sun-Mon closed, but available by appointment. Sponsor of the Stoton Velo Club Racing team which sponsors training rides Wednesday and Thursday nights from the shop starting at 6:00pm. This shop offers a 10% discount to members of the Bicycle Transportation Alliance of Dane County and the Bicycle Federation of Wisconsin.

Sun City Cyclery and Skate
235 E. Main Street, Sun Prairie WI. 608-837-2453. Hours: M-R10-8, F10-6, Sa9-5, Su12-4. This shop offers a 10% discount to members of the Bicycle Transportation Alliance of Dane County, and to card-carrying members of the Bicycle Federation of Wisconsin.

Trek Company Store
Owned and operated by Trek, Wisconsin's most famous bicycle company. (the kind a certain member of Team Postal rode to victory in the Tour de France, now 3 years running). As such, they sell the Trek brands only. One Madison location:
  • 8108 Mineral Point Road-- that's the big box retail sprawl at the intersection of Mineral Point and the West Beltline Highway-- 833-8735.

    Village Pedaler
    5511 Monona Drive, Monona WI. 608-221-2453. M-R10-8, F10-7, Sa10-5, Su12-4.

    Williamson Bicycle Works 'Willy
    This store keeps getting bigger and bigger as it moves from Few Street to Williamson Street to yet another Williamson Street location.
    2002: Now located exclusively on East Wash, with plans for another location.
    Now also centrally located at 640 West Washington at the trail depot.
    608-255-5292, stop@willybikes.com. In Winter, 1999, they took over the former east-side Haack's at 3729 E. Washington Ave., 608-244-2453.
    This shop offers a 10% discount to members of the Bicycle Transportation Alliance of Dane County, and to card-carrying members of the Bicycle Federation of Wisconsin.

    Yellow Jersey
    Founded as a coop, now private. "Open every day since 1 April, 1971". 419 State Street, 608-257-4737 (608-257-5161 FAX). Email,

    Local Busineses

    Wisconsin is also home to many bike-related business, which are described amidst our lengthy list of commercial web sites. We are proud to feature them here. These include

    Scram! Couriers, LLC
    Madison's only bicycle messenger service!
    Not really a shop, but a local bike-related commercial operation.
    We have been in business since June 2nd, work Monday through Friday, 8:00 AM to 5:00 PM, riding packages around the Isthmus, as far as Midvale Blvd. and Aberg Ave.
    There are 11 couriers who work as independent contractors. I work as dispatcher, taking calls and contacting the couriers via two-way radios. Apparently we are the first bike messenger service in Madison since 1987, and possibly the largest.
    Submitted by: Jillian Corbett scramcouriers@yahoo.com
    [Updated: July, 2000 ]

    Mail-order Outfits

    NOTE:
    listings formerly in this section, including Third Hand, Loose Screws, Frankford bike, and American Bike Trails, can now be found in the retail listings .
    Go to the Bicycling Community Page. webmaster